Alliance Laundry Systems at Wyndham Hotel Group EMEA Summit, Brussels 2017

From March 20th to 22nd the summit of the EMEA region of the Wyndham Hotel Group was held in a 5-star hotel called Dolce La Hulpe in the heart of the Brussels forest.

Hundreds of professionals gathered at the summit and the event became an unforgettable and valuable experience thanks to new contacts which were made and the many trainings held at the event.

The theme of the summit was “Future Focus”, which will help the Wyndham hotel chain in preparing for a changing world and rapidly evolving hospitality industry. This follows on from last year’s “Back to Basics” theme, where the chain concentrated on how to deliver the fundamentals of hospitality in order to build loyal guests at a time when loyalty has never been more important.

Thanks to last year’s focus and effort the chain achieved some excellent transformational results, such as:

  • Wyndham Rewards continues to lead the loyalty landscape with incredible momentum, being named the best hotel rewards program by US News & World Report and the most rewarding hotel loyalty program by IdeaWorks.
  • More than 30 hotels across the region were opened with new and existing partners, including the 50th hotel in Turkey and the first Wyndham hotels in Ethiopia, Ireland, Greece and Georgia.
  • More than 75% of Wyndham hotels have been migrated onto the industry-leading SynXis Central Reservation system.
  • Ramada was named the fastest-growing brand in Europe by PKF hotel experts, an internationally recognised leader in the field of hotel, tourism and leisure consulting.

2016 was a year of transformation, and 2017 is a year of acceleration. The Wyndham Hotel Group wants to continue to build on the tremendous platform that was established, putting even more distance between them and other hotel companies as the Wyndham Hotel Group looks towards the future.