UniMac® at International Trade Fair of the Atlantic

UniMac equipment was featured in the Alliance Laundry Systems booth, at the 41st edition of the International Trade Fair of the Atlantic. The show was held in Las Palmas in the Canary Islands in Nov. 23-26, 2017. The UniMac brand reinforced its leadership in the hospitality sector in North and West African countries as well, as many of the visitors came from this area to discover new opportunities for business, investment and collaboration in tourism. The fair has been recognized by the Government of the Canary Islands as the official fair trade of the Canary Islands.

From the left: Francisco Navarro (Sales Agent for Canary Islands), Manuel Ruiz (Area Manager for South Spain), Andrés Clarós (Key Account Manager for Spain)

UniMac displayed two machines – a UY240 softmount washer-extractor and UU035 tumble dryer – in its booth. "Attending the show was important for us, because it allowed us to pre-visit some customers in the region and invite them to the exhibition to talk about the equipment, renewals or our expansion plans," said Andrés Clarós, key account manager for Spain. "Booth traffic was strong and we made several serious contacts, mostly with hotel managers, maintenance managers, industrial laundry owners and apartment building managers. It is clear that there is a desire to bring laundry back in-house in this sector in Spain. We expect many opportunities will be opened in the next year in this area," Clarós said.

Several attendees requested comparison studies between in-house and outsourcing laundry services. It is crucial to convince prospects about the clear financial and operational advantages of an in-house laundry, including better quality control. As is the case in many markets, price and high-quality products are the main factors in this region. Technical support also is critical in the Canary Islands; having local technicians helps close deals. Alliance Laundry Systems financial services gives us a big advantage over competitors, as does our technology in systems such as TotalVue® and OPTidry®.

UniMac solutions again will be featured at next year’s show. "By participating, we underlined the exclusivity of UniMac as The Expert Brand in the hospitality sector. Our solution, which features cutting-edge technology, delivers the maximum throughput and the lowest cost of ownership." Clarós said.